Friday, February 23, 2007

Marketing treasure hunt trips in historic graveyard (Boston Globe, MA)

The would-be treasure hunters said the clue -- "by the name of a patriot at rest in Philly" -- was a dead giveaway that a valuable hidden coin, part of a Dr Pepper promotional stunt, was to be found in Boston's 347-year-old Granary Burying Ground, where Benjamin Franklin's family and other historic notables rest.

They were right. But no one will win this treasure hunt. . . .

Full story at: marketing_treasure_hunt_trips_in_historic_graveyard/

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