The Truth About Littleton Coin Company

Littleton Coin Company is perhaps the best-known coin dealer in America. Their advertising can be found across a broad spectrum of magazines and media. They employ more than 350 people at their 85,000 sq. ft. facility. Compare that to your local coin shop! The truth, however, is that all those salaries, that expensive advertising, and the gigantic facility is all paid for by coin collectors! Littleton's prices aren't just high; they're stratospheric! But is Littleton worth it?

Since I was aware that Littleton's primary business model was the coins on approval system, I signed up for their service more than a year ago, so I could give them a fair, long term trial when I wrote my review of Littleton's services. (They actually kicked me off their approval program because I wasn't buying enough coins, but they did it nicely and I knew they were right.) Although they earned an excellent rating overall, as soon as my review was published I began getting emails from readers. One even sent a formal letter on business-type letterhead, as a "letter to the editor" type of thing. I was surprised at how strongly people felt about this common complaint they expressed, but I should have foreseen it because these very same practices are . . .

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